Data provision and management
Successful marketing involves communicating with those businesses most likely to benefit from your service. We will ensure that you are using the right database or mailing list to reach your target market, so eliminating wasted time and budget. There are thousands of lists and hundreds of list brokers. Which is right for your campaign and your business? We will tell you.
We can purchase the data on your behalf or review your existing database and report back on its suitability for the planned campaign.
Then, once purchased, we will ensure that the valuable data is managed for maximum accuracy and effectiveness. Keeping customer and prospect information constantly updated is time consuming and specialised. With Efi your databases will always be accurate, relevant and current.
With carefully managed data, customers can be targeted precisely to generate the maximum return on your investment, enabling you to up-sell or cross-sell to those customers with the greatest propensity to buy.
In addition, we can advise you on the most effective methods of collecting valuable data from activities such as on-pack promotions, reader offers, magazine competitions, guarantee cards, enquiries, market research etc.