About us

Who is EFI?

EFI is a new type of direct marketing agency. We have one guiding principle. To provide the best marketing service possible to help you grow your business. We set up the leads - we close them.

The days of growing a business from repeat customers or referrals are over. But if you want to reach out to grow your business - you have come to the right place.

We have transparent and competitive pricing. If you like our service we hope that you come back and use us again. That's how we have grown as a company. Our success is completely dependant on the growth of our clients. So we will do whatever it takes to make your direct marketing work for you.

Our team

Darren Hayday Managing Director

The Founder and Managing Director of EFI is Darren Hayday. He has over 20 years experience sales and marketing, media and IT. Having earned his stripes the hard way from the bottom up, there isn't much that Darren hasn't sold or marketed along the way!

Darren is a former Mayor of High Wycombe and has been an elected Councillor for a number of years. He has also helped to raise thousands of pounds for various charities.

Orshi Hayday Commercial Director

Orshi's background is in Finance and Customer Services. She was in banking management for two years with the Woolwich Building Society, having previously worked for five years in Budapest for the Hungarian central bank and post organisation. With proven sales and management skills, Orshi is contributing greatly to the growing success of EFI.